Walking in Purpose: How a Clear “Why” Transforms People and Organizations

Last month Potentials began a series of 12 successive articles in which each of the twelve leadership qualities noted by Bhavna Dalal, MCC is examined.

They are:

1. They have a strong belief in themselves
2. They have a strong sense of purpose
3. They are present
4. They have strong expertise in their domain
5. They are constant strategic learners
6. They network without an agenda
7. They forgive and let go
8. They believe they deserve it
9. They know they cannot do it alone
10. They take care of themselves
11. They have an appetite for risk
12. They are self-aware

 

We will offer and provide resources for alternative views and an expanding vision. As always, we welcome your feedback and suggestions.

 

For this article, let’s unpack Dalal’s second assertion:

They have a strong sense of purpose. 

Comedian Michael Jr. once shared that his “why” is simple but profound: “to inspire people to walk in purpose.” At first glance, it may sound like a motivational catchphrase, but it holds a more profound truth about what it means to live a life of intention. To “walk in purpose” is to live authentically, guided by your values, passions, and unique gifts. It’s about understanding why you do what you do, and allowing that “why” to shape not only your personal choices but your contributions to the world around you.

When someone discovers their purpose, they begin to lead with clarity and intention. Their life and work take on new meaning, rooted in alignment between who they are and what they do. This authenticity doesn’t just inspire personal fulfillment; it fuels transformation within organizations and communities.

 

The Power of Purpose in Leadership

Purpose isn’t a luxury for the privileged or a buzzword for branding; it’s a driving force that distinguishes great leaders from good ones. A strong sense of purpose enables leaders to craft and articulate a personal vision that becomes a guiding light for their team, department, or entire organization. Often sparked by a life-altering experience or a long search for meaning, this vision becomes a story others want to be part of—a shared mission that inspires action and commitment.

As Susan Hunt Stevens noted in a 2016 article, purpose is more than a motivator; it’s what turns work into a calling. When leaders operate from this place, they naturally attract others who are inspired to contribute with equal passion and intentionality.

 

Purpose Drives Performance – And the Data Proves It

Increasingly, research confirms that purpose is not only personally rewarding; it is also a powerful driver of organizational success.

In Corporate Culture and Performance, John Kotter and James Heskett demonstrate that companies grounded in a clear sense of purpose and strong values significantly outperform their peers:

• 400% greater revenue growth
• 700% more job expansion
• 1,200% higher stock price appreciation

The data underscores a simple truth: purpose-oriented organizations create enduring value.

The impact of purpose is equally evident at the individual level. Research from the Hay Group shows that highly engaged employees—those who find meaning in their work—are 50% more likely to exceed performance expectations. When individuals see how their efforts contribute to a broader mission, they become more motivated, resilient, and committed.

In essence, purpose is more than a guiding principle; it is a strategic asset. It aligns people, drives performance, and fosters a culture where both individuals and organizations thrive.

 

More Than a Mission Statement

However, purpose can’t simply be declared. It must be demonstrated. It’s not a clever tagline for annual reports or a feel-good marketing slogan. A genuine sense of purpose is lived out in daily behaviors, internal culture, and strategic decisions. For organizations to truly be purpose-driven, they must align their words with their actions, every day, at every level.

In a purpose-aligned company, collaboration is fueled by trust and mutual respect. Leadership models empathy and courage. Decisions reflect long-term impact, not just quarterly results. Purpose is evident in policies that empower employees to bring their whole selves to work and in environments where authenticity and diversity aren’t just welcomed, but are essential.

Externally, purpose-driven companies make a meaningful impact on their customers, communities, and society at large. They take bold stands, invest in causes that matter, and act as agents of positive change. They recognize that their role extends beyond profit; they’re here to serve, uplift, and make a lasting impact.

 

The Personal-Professional Connection

Over the past 15 years, the distinction between personal identity and professional life has largely disappeared. In most cases, today’s workforce is seeking more than just a paycheck—they’re looking for alignment. Employees want to work for organizations that share their values, reflect their communities, and respect diverse perspectives. They’re demanding authenticity, accountability, and action.

Companies that embrace this shift are not only building more inclusive and equitable workplaces, they’re also becoming more innovative, resilient, and successful. Diversity –broadly, deeply, and comprehensively interpreted – isn’t a checkbox; it’s a catalyst for growth. When employees feel seen, heard, and valued for who they are and what they bring, they’re more engaged—and that engagement drives performance.

 

Becoming a Force for Good

At its core, purpose is a north star. It guides strategy, shapes culture, and inspires people to show up fully. It transforms jobs into callings, organizations into communities, and businesses into forces for good. When leaders and teams walk in purpose, they move beyond success to significance.

So, whether you’re a CEO, a frontline worker, an educator, or an entrepreneur, the invitation remains the same: Discover your why. Live it boldly. And inspire others to walk in purpose alongside you.

Because when we each walk in purpose, we don’t just change our own lives, we help change the world.

 

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